Social Media Optimization Versus Social Media Marketing India

Let us talk about Social Media Marketing India (SMM) first. SMM proves very beneficial to gain exposure and publicity for a small business unit. Over the wide ranging internet, there are many tools through which one can market one's business and connect to the social media. Blogging is the basic and foremost means through which you can let the world know about your business, your services and products. It is an informal way of putting your message across to the concerned parties. It serves as an efficient platform to showcase the company's updates, releases and references.

Blogging sites include Blogger, Wordpress etc. The next tool for successful SMM or brand design is micro Blogging. This is similar to Blogging however, it has restricted characters and one only has the option of a few words. The best example of micro Blogging website is Twitter. Another means that has improved SMM is the participation in social networking websites like Facebook. These sites serve as a public forum and a virtual way of connecting with customers and clients. Lastly there are social bookmarking sites where one can submit the webpages, the articles and the blogs. This is a way of coming into the visibility of users in the online media.

When we turn to Social Media Optimization, we see not much difference expect for the change in one word. Concentrating on the word Optimization, we can draw that SMO is all about generating popularity (like SMM) but with a difference. In order to conduct SMO for a webpage firstly there is a need to increase the linkability. This simply means that distributing your webpage's links at the right places all across the online world to be in the visibility of potential customers. Secondly, appearing on top bookmarking sites is essential and therefore the insertion of tags like "add to del.icio.us" makes the tagging process easier. Appearing in the initial pages of searches is the motive after all and for that one aspect is inbound links. Have as many inbound links as possible for your website through your blogs etc. This boosts the webpage's ranking greatly. Have flexible content that can be used by many. Submit it on as many relevant sites to help it travel across the World Wide Web.

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http://EzineArticles.com/?expert=Surinder_Sharma

Which is More Effective - Web Advertising Or Social Media Advertising Service?

Online marketing is growing rapidly at present, but where you should spend your advertising dollar is the question. Online marketers often times question whether advertising and marketing on social Media Advertising Services sites is more efficient than web advertising using services like Yahoo Search Marketing, Bing's Search Advertising and Google AdWords. Marketing on social networking sites like MySpace, ShoutLife, Twitter, Facebook, and sites that are similar give a way to promote your business at no cost, but is it worth all the effort? Well, let's find out the difference between social network marketing and web advertising.

Social Network Marketing vs. Web Advertising

1. Social network marketing, when viewed from a marketing stand point, is better in terms of promoting products and services due to the fact that it is on a personal level. Social networking allows you to interact with with your customers when using it as a means to advertise your business. Advertising on the web, however is similar to a billboard or newspaper advertisement.

2. By marketing on social networks, your friends or buyers get their questions answered in the least amount of time. You are able to explain details in a timely manner. On the other hand, with advertising on the web you may do some investigating about a specific product if you don't get a reply to a question you have.

3. In social network marketing, it is much easier to get customer information because they are readily available in your friends' profile. In marketing through social networking, relying on particular information is not necessary. While in web advertising, you do not have verified data about your customers and just depend on the number of "clicks".

4. With marketing your business on social networking sites, you can post messages or pictures on your wall to suggest your products to your friends or followers. You have to wait for the response of the client and only depend on the advertisement that is perpetually showing on the screen when marketing on the web.

5. You can give product updates, promote major events and make announcements on your wall as much as you like in social network marketing. While in web advertising, you still have to get in touch with the particular persons to make the necessary changes in your advertisement, which is time consuming and costly for that matter.

6. When marketing on social networking sites, your customers can give you fast, honest feedback so that you can improve your products or services. Truthfully, because most of your customers are your friends or followers you are able to talk to them and do business with them in a personalized manner. On the other hand, with advertising on the web, you don't get the same type of response or interaction and it takes more time to collect data.

There has been a change in direction since the start of social network marketing even though web advertising is still thought to be an effective advertising or marketing tool. Therefore, it can be safely said that social network marketing is far more effective than web advertising.

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http://EzineArticles.com/?expert=Dani_Bordeaux