Social Media Marketing Firm Strategy Checklist.

Attention span is getting shorter and as an Internet marketer we need to constantly create awareness about products, services and businesses. Social Media Marketing Firm makes this lot easier. But with increasing competition, social media sites are also getting cluttered as a result of which the question arises - How can we make ourselves heard over the din? The answer is by pursuing a Social strategy which includes all aspects and avenues. Here is the checklist:

Blogs: Any marketing strategy should start from blogs. If used intelligently, blogs can be a great traffic source.

Microblogging: Took the world by surprise in the year 2009. Twitter became very popular and is a great tool for business promotion but needs to be used consistently. 2010 saw Google come up with its own version of microblogging platform- Buzz.

Online video: Video sharing account of a major part of internet traffic. The success of YouTube, Vimeo etc is an indicator how people have embraced this media.

Photo sharing: Another great platform for social marketing. Flickr and Photobucket are most widely used websites.

Podcasting: Podcasting is a new tool that is offered to promote your brand, services and products. Blip and RadioPodcast are couple of famous podcasting sites.

Social networks: Apps, fan pages, groups, and personalities: Social networks are the platforms to not only make friends but also great place to promote by interacting with groups which share same interests as you do. Facebook apps, fan pages are some of great ways to connect and create awareness.

Presentation sharing: Sites like SlideShare, MyPlick, Scribd, AuthorSTREAM, or Myplickallow you to share document and presentation. Promoting yourself or your company is just as easy as uploading a document.

Bookmarking: Social bookmarking is a method for web users to share, organize, search, and manage bookmarks of websites. Examples of popular social bookmarking websites: Delicious, Digg, Mixx, Propeller, Reddit, Slashdot, StumbleUpon and Yahoo! Buzz.

Discussion boards and forums: Online forums are a great way to market your products and services and discuss the same with other your audience. Engaging your audience in your niche forum can bring very useful not only for your customers but also your brand.

Content aggregation: Content aggregation enables you to bring all news and feeds around your online communities accounts in one place. This may well be the future of social media. Famous content aggregation websites are Bloglines, Friend Feed and Lifestream.fm.

Brand monitoring: Sites like Buzzlogic and or Reputation Defender enable companies to promote & position their brands effectively.

Review Sites: Review sites like Yelp and Getsatisfaction enable people to write review about services and products. These can literally make or mar a company's reputation.

Widgets: Great tool for promoting brands. By creating useful widgets, brands can create awareness and recall value.

Wikis: Wikis are very much like an online encyclopaedia.

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http://EzineArticles.com/?expert=Donaa_Nocero

Social Media Optimization Services - The Way to Get Big.

Marketing is blessed with a baby child and they have named it 'Social Media'. That is as dramatic as I could get in my excitement to pen a few thoughts on a topic related to (SMO) services. The big bang inclusion of social network platforms such as blogs, discussion forums, wikis, social networking websites, etc. on the internet space caught the vivid imagination of everybody.

Today, the web is flooded with such social network platforms and zillions of users log-in daily on these social network platforms. Twitter, Blogger, YouTube, Picassa, Facebook, etc. are names which are 'inches' away finding their way in to major dictionaries. Funny isn't it? Who would've thought that Social web would get this big and would result in a browsing frenzy as never seen before? Smart companies saw an opportunity to cash in on this phenomenon of social media marketing and started providing social media optimization services. That is services targeting important organizational goals such as: branding, business generation, customer acquisition, website traffic generation by way of smo. Some failed miserably and others succeeded in providing cost-effective and result-oriented smo campaigns. Products/Services are increasingly being advertised via popular social web platforms and increasing the visibility of these product/services has become an integral element of the social media optimization strategies of today.

It is huge and makes sense to look out for Social Media Optimization services which could reap rich dividends for your organization. For the same it is important to engage a company with a proven track record of handling SMO campaigns, who could share client reference to substantiate their previous assignments, provide cost-effective and quality-rich services as a part of their smo services.

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http://EzineArticles.com/?expert=Gaurav_Kumar_I

Which is More Effective - Web Advertising Or Social Media Advertising Service?

Online marketing is growing rapidly at present, but where you should spend your advertising dollar is the question. Online marketers often times question whether advertising and marketing on social Media Advertising Services sites is more efficient than web advertising using services like Yahoo Search Marketing, Bing's Search Advertising and Google AdWords. Marketing on social networking sites like MySpace, ShoutLife, Twitter, Facebook, and sites that are similar give a way to promote your business at no cost, but is it worth all the effort? Well, let's find out the difference between social network marketing and web advertising.

Social Network Marketing vs. Web Advertising

1. Social network marketing, when viewed from a marketing stand point, is better in terms of promoting products and services due to the fact that it is on a personal level. Social networking allows you to interact with with your customers when using it as a means to advertise your business. Advertising on the web, however is similar to a billboard or newspaper advertisement.

2. By marketing on social networks, your friends or buyers get their questions answered in the least amount of time. You are able to explain details in a timely manner. On the other hand, with advertising on the web you may do some investigating about a specific product if you don't get a reply to a question you have.

3. In social network marketing, it is much easier to get customer information because they are readily available in your friends' profile. In marketing through social networking, relying on particular information is not necessary. While in web advertising, you do not have verified data about your customers and just depend on the number of "clicks".

4. With marketing your business on social networking sites, you can post messages or pictures on your wall to suggest your products to your friends or followers. You have to wait for the response of the client and only depend on the advertisement that is perpetually showing on the screen when marketing on the web.

5. You can give product updates, promote major events and make announcements on your wall as much as you like in social network marketing. While in web advertising, you still have to get in touch with the particular persons to make the necessary changes in your advertisement, which is time consuming and costly for that matter.

6. When marketing on social networking sites, your customers can give you fast, honest feedback so that you can improve your products or services. Truthfully, because most of your customers are your friends or followers you are able to talk to them and do business with them in a personalized manner. On the other hand, with advertising on the web, you don't get the same type of response or interaction and it takes more time to collect data.

There has been a change in direction since the start of social network marketing even though web advertising is still thought to be an effective advertising or marketing tool. Therefore, it can be safely said that social network marketing is far more effective than web advertising.

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http://EzineArticles.com/?expert=Dani_Bordeaux

How to Use Online Social Media Service to Promote Your Business.

With a large number of people losing jobs because of the recession, more people are looking to start an online business to either provide an income or supplement their current income. Online businesses provide a great opportunity for budding entrepreneurs to start making serious money. The most important factor to remember about home businesses is that marketing is the key to success.

While there are companies like CarbonCopyPRO and their Wealth Masters program that help people achieve their online marketing needs, there are also a number of other steps that one could take to ensure that the online business is a success.

Online Social Media Services is One of the biggest tools that is available to online business owners is Social Media. Platforms like twitter and Facebook are excellent marketing tools, which, when used wisely could greatly improve an online business's chances of success. In the recent past, more and more people are using social media to promote businesses. Essentially how this works is that the Social Media platform provides a medium of communication between the online business owner and various other online traders and customers. This helps to build contacts and healthy relationships between the two leading to a larger customer base and better contacts in the industry.

Marketing using a social media platform like Facebook, Twitter, Hi5, Orkut and LinkedIn is relatively simple. There are hundreds of members on these sites who have interests that are similar to yours or even people who require services or products that are provided by your online business. Marketing your business or product on a social media site not only reduces the cost of marketing, but also increases your exposure.

Marketing your business using social media can be done in a number of different ways. One of the way is to create a business page on your profile, which can then be used to promote various products and services offered by you. Once this step is complete, you can then participate in various discussions, links and other activities that will help to make you visible on the website, encouraging visitors to take a look at your profile page. The most common activities that are used by online business owners are discussion boards, where you can express ideas and opinions that can be viewed by others, organizing events and business gatherings and actually paying to have an advertisement on these websites.

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http://EzineArticles.com/?expert=Anshul_Choudhary

Is Your Social Media Agency Working For You?

The decision to hire a firm specializing in social media marketing, over handling your network profiles in-house, can prove beneficial depending on your budget and available manpower. While you are apt to promote your products and services through traditional means (print, radio/TV, and even pay per click models), social media Agency engagement requires a level of communication that doesn't always come naturally.

Some who are just learning their way around Twitter and Facebook may not feel comfortable taking on the challenge of attracting fans and followers, and as one hires an agency to handle print and broadcast campaigns, it's natural to hand over social networking to a firm that better understands how it works. That said, you want to be certain the agency you hire is the best one to represent you and your brand.

If you choose to outsource people to monitor and update your network profiles, don't hand them the keys to all the castle's minor forts and assume all is well. For every post, tweet, and video upload made, visitors see only you, not the firm working in the background. Take the time to study your profiles as any visitor would view them, and put your firm to the test.

Facing Negative Feedback: Watch your Facebook fan page closely. Are fans allowed to post to the wall, and add photos and reviews? Has your agency restricted fan participation in any way? Do they delete negative remarks rather than leave them up for you to address?

If you plan a Facebook page for your brand, it's vital to establish the page within your company first before handing the reins over to an SMO firm. When you set up the page, you are listed as the primary admin, meaning you have the ability to add and remove administrators and cancel the page altogether. Do not give this control to somebody outside your company, and as your Facebook presence grows be sure to monitor how your agents react to posts and represent you in updates they share.

Test Response Time: One aspect of social media businesses and others with products/service to promote find valuable is the ability to offer real-time commentary. With most social networks, response time is key in keeping readers updated and interested. As you monitor your brand name in social search, you might find Twitter users especially address you with an "@" reply. Note the timestamp of each missive sent to your account, then track how quickly your agency responds. Do questions, comments, and complaints go ignored? Is that fact noticed by other social users?

As quickly as people can access their accounts - laptops, smart phones, etc. - the manner in which your SMO agency should respond must reflect a timely presence. Otherwise, visitors are likely to accept your social networks as another means of distributing press releases.

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http://www.internetadvertising-marketing.com

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http://EzineArticles.com/?expert=Kathryn_Lively